SALES4SALES Get in touch

Built by salespeople, for salespeople

I build the automation I wish my team had.

Ten-plus years in enterprise sales, and I still carry a number today. I built every one of these systems for my own book of business first, and my sales took off.

Get in touch See Outbound Beast

Vancouver, BC · Working with teams across Western Canada

What I build

LiveOutbound BeastA full outbound engine, run for you. Finds the accounts, writes the outreach, keeps the follow-up on rails.
LiveCustomer CadenceKeeps the customers you already have on a contact rhythm, and books the calls into time the rep is free.
LiveAccount IntelligenceReads the market overnight and hands the rep the few things that give them a reason to call.
LiveAuto QBRQuarterly reviews built and booked automatically, so the meeting that matters most never slips.
BespokeSales AutomationEverything else that still lands on a rep who should be selling. Built on the tools you already pay for.
Built by a working AE
Not a lab. Not a founder who read a book about sales.
Runs on your stack
Microsoft, Google, whatever you already have.
Nothing sends without approval
A human releases every message. Always.

Four products, four clocks

Each one keeps a different kind of time.

Ten days. A week. A night. A quarter. Four rhythms running on their own, so nobody has to hold the calendar in their head.

Outbound Beast

TEN DAYS DAY 1 DAY 10

Eight touches per contact, overlapping, until someone replies.

Customer Cadence

ONE WEEK M T W T F S S

Sweeps on Friday. Books the calls on Monday. Every week.

Account Intelligence

ONE NIGHT 23:00 07:00

Reads the market between 23:00 and 07:00, and holds most of it back.

Auto QBR

ONE QUARTER WEEK 1 REVIEW

Thirteen weeks, measured backwards from a date already booked.

Why me

I'm not selling you something I read about. I carry a quota.

Everything here exists because I needed it on a Tuesday and nothing on the market did the job. I built it, ran it against my own accounts, and fixed what broke before anyone else ever saw it.

Outbound Beast

Outbound that doesn't stop at the first email.

An outbound function for teams too small to staff one. It finds the right companies, identifies the decision makers, writes the sequence in your voice, and keeps the follow-up on rails.

  • Contact data and enrichment included, not a separate tool to bolt on
  • Email, LinkedIn and call queues, every message approval-gated
  • Sends from your own domain, with volume managed to protect it
  • Follow-up that never forgets, because 88% of reps quit before the third touch
See the sequence, the volume model and what a build involves →
app / approval queue
Facilities Director · Regional HealthAwaiting approval

Hi Dana, you oversee plant operations across four sites. We handle industrial cleaning for healthcare facilities, working around clinical schedules so nothing gets interrupted.

Email 1 of 4 · subject A/B ready · queued 08:00

VP Operations · Logistics GroupApproved · sending

Follow-up scheduled. Call queued for Thursday with the reason attached.

Touch 3 of 8 · next action auto-scheduled

Customer Cadence

Nothing in your book goes quiet.

The customers you already have are the easiest ones to neglect. This keeps every account in the book on a contact rhythm, researches the ones going quiet, and drops prepped call blocks into time your rep is genuinely free.

  • Reads sent mail to know who has actually been touched, with no manual logging
  • Researches overdue accounts and writes a real reason to call
  • Books the week around the meetings that are already there
See the cycle and the week it books →

Inside one call block

AccountCustomer L
ContactOperations Manager
How long it's been5 weeks quiet
Cadence tier4-week
Recent signal · researched this week

Selling off a business unit, announced this month. That's a contract-review conversation.

Account Intelligence

Most of what it finds, you never see.

Finding news about your customers is easy. Knowing which of it matters isn't. Five researchers cover every account overnight, and every finding is graded against what your rep actually sells before anyone sees it.

  • News, people moves, financials, competitive shifts and open RFPs
  • Anything under three stars never reaches the rep
  • Grounded research, so every signal traces back to a real source
See the grading scale →
★★★★★ A direct line to what you sell
★★★★ Expansion, an acquisition, a new VP
↓ Never reaches the rep
★★ Their sector is in the news, not them
★ Nothing to do with them at all

Auto QBR

The review stops depending on memory.

Everyone agrees the quarterly review matters, and it is still the first thing to get dropped. The deck builds itself from your own data, the invite goes to the customer three weeks out, and the review stops depending on whether anyone remembered.

  • Relationship pulse, value review, upsell hooks and forward calendar, not a spend report
  • Prep time blocked on the rep's calendar with the deck already attached
  • The next review is dated the moment this one ends
See how a quarter runs →

Anchored backwards from the review

T−3 weeksInvite sent
T−2 weeksData pulled
T−1 weekDeck built
T−2 daysPrep blocked
Why the invite can send itself

Three weeks out, moving a meeting is trivial. The lead time is the review window.

Sales Automation

Most sales teams don't need another tool. They need the one they have to actually work.

You are already paying for Microsoft or Google, a CRM, and probably three tools nobody opens. The gap is almost never software. It's that nothing connects, and the boring work still lands on a rep who should be selling. What fixes that is bespoke: built around how your team actually sells, not how a product manager imagined they would.

Find the leak

A working session on where your reps actually lose hours. Usually it's research, follow-up discipline, CRM hygiene, or handoffs that die in an inbox.

Build it on your stack

No new platform to buy or get approved. I build inside the tools you already own and your IT team already trusts, shaped to your process rather than the other way around.

Hand it over running

It runs unattended, your team knows how to use it, and it's documented. Ongoing support only if you want it.

Where the products came from

Every one of these started as a one-off

Customer Cadence and Account Intelligence were both built this way first: a fix for one rep with one problem, on the stack that rep already had. They only became products once it was obvious every team had the same gap. If what your team needs doesn't look like anything above, that's the normal starting point, not a problem.

  • Scoped against your process, not a roadmap someone else wrote
  • Built on the tools you already own and IT already trusts
  • Handed over running, documented, and yours to keep

Tell me where your reps are losing hours.

A 20-minute call. If I can't help, I'll say so and point you somewhere that can.

I read every one of these myself.

Got it.

I'll come back to you within one business day, usually sooner. There's a confirmation in your inbox.